28 October 2010

Breakfast panel on blogging, inviteHey, at least I’m talking about it… even if I do a less than stellar job actually doing it regularly!

I’m speaking on a panel next week called “Smart Business Blogging: The Medium, The Message, The Method and the Bottom Line” being put on by Seltzer (a Boston-based design and branding firm I work with) and being held at Nexus (an educational and green-building/design exhibit space created by The Green Roundtable). Clare McDermott of SoloPortfolio and Aaron Desatnik of Nexus will round out the panel and Rochelle Seltzer of Seltzer will moderate. The talk is on blogging for business — should you or shouldn’t you? Why? How? What about ROI? What do you write about? How do you get readers? What about SEO? How does it fit into your marketing plan and your brand overall? All that good stuff and more — including a free-ranging Q&A with the panelists and audience.

Lots of networking tends to happen at the events in this series, before and after the panel talk. The audience is usually full of small and medium-sized business owners and marketing folks from a breadth of fields — from non-profits to professional services to arts to brick and mortar retail. The B2B and professional services realms seem to always have good representation.

Get more details and RSVP here.

PS: I know it is very early in the morning. But there will be coffee.

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